https://design.ceiliayoung.com CeiliAyoung-Design Fri, 12 Jun 2026 04:01:01 +0000 https://design.ceiliayoung.com en https://design.ceiliayoung.com/Well-Baby-Branding Sun, 31 May 2026 19:04:08 +0000 CeiliAyoung-Design https://design.ceiliayoung.com/Well-Baby-Branding <img width="3508" height="2480" width_o="3508" height_o="2480" data-src="https://freight.cargo.site/t/original/i/1bddb34bd8e9e871484ae626406798f672e3b96dfaf336cbea3064415c8dd0a2/WB-Poster-MOCK.png" data-mid="248951714" border="0" src="https://freight.cargo.site/w/1000/i/1bddb34bd8e9e871484ae626406798f672e3b96dfaf336cbea3064415c8dd0a2/WB-Poster-MOCK.png" /> WELL BABYLogoStyle GuideMarketing Materials Pattern Design for Commercial ProductsWell Baby is a baby wellness brand providing organic baby-safe goods, post- and pre-natal yoga classes, and wellness workshops. I developed the comprehensive visual identity, logo system, and style guide for Well Baby. Inspired by the brand’s warm and supportive mission, I created a playful, nurturing aesthetic that flows seamlessly across their style guide and promotional materials, capturing the essence of early parenthood. <img width="10250" height="14492" width_o="10250" height_o="14492" data-src="https://freight.cargo.site/t/original/i/9cc50756e0e948502eb1ed8528fe34ab81e4c396186353bf8d31eee0ddb7f0c1/WB-PS.png" data-mid="248951712" border="0" src="https://freight.cargo.site/w/1000/i/9cc50756e0e948502eb1ed8528fe34ab81e4c396186353bf8d31eee0ddb7f0c1/WB-PS.png" /> PROCESS The Challenge:&nbsp;When approaching the brand identity for Well-Baby, the primary creative challenge was striking an emotional balance. The goal was to build a visually compelling, eye-catching brand that still preserves the intimate feeling associated with early motherhood. The Creative Solution:&nbsp;My design process started with a sketch. I focused on sketching the central baby figure, capturing a quiet, peaceful expression. The Well-Baby team immediately connected with the serene energy of the artwork, and we built the brand around it. From there, I built out a cohesive brand, ensuring that the typography, layout, and color palette conveyed that same energy. <img width="3300" height="4200" width_o="3300" height_o="4200" data-src="https://freight.cargo.site/t/original/i/fe258ea3ac59bcd17ce926abbc454a571aa17fb2c911c5aa6ceca5dc2a47e058/4.png" data-mid="248951717" border="0" data-scale="74" src="https://freight.cargo.site/w/1000/i/fe258ea3ac59bcd17ce926abbc454a571aa17fb2c911c5aa6ceca5dc2a47e058/4.png" /> <img width="6680" height="4644" width_o="6680" height_o="4644" data-src="https://freight.cargo.site/t/original/i/c6bc0cfc9e7565f92bc310867d6ca0c7f8d1bb80f69809d662797a5dc966d742/wb.jpg" data-mid="248951713" border="0" src="https://freight.cargo.site/w/1000/i/c6bc0cfc9e7565f92bc310867d6ca0c7f8d1bb80f69809d662797a5dc966d742/wb.jpg" /> <img width="3333" height="5000" width_o="3333" height_o="5000" data-src="https://freight.cargo.site/t/original/i/2774112c1f6f8af985f693f740545d06372ca4292e098566823ff00c16b70843/Well-bb-bc-mock.png" data-mid="248951716" border="0" src="https://freight.cargo.site/w/1000/i/2774112c1f6f8af985f693f740545d06372ca4292e098566823ff00c16b70843/Well-bb-bc-mock.png" /> <img width="6000" height="4500" width_o="6000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/27b93ec39c475c3695ba56fce737672a3a6bc85c1aa26b334f3fb1ee53ae85c7/13.png" data-mid="248951718" border="0" src="https://freight.cargo.site/w/1000/i/27b93ec39c475c3695ba56fce737672a3a6bc85c1aa26b334f3fb1ee53ae85c7/13.png" /> Next Project ︎︎︎ https://design.ceiliayoung.com/Kathy-Puffer-Branding Sun, 31 May 2026 20:19:12 +0000 CeiliAyoung-Design https://design.ceiliayoung.com/Kathy-Puffer-Branding <img width="3500" height="2500" width_o="3500" height_o="2500" data-src="https://freight.cargo.site/t/original/i/37bcfec0b1df372f9154f5314c0d56de1694a12f53e82fb6f15cc3b1f8d05eec/Kathy-Post-MU.png" data-mid="248952862" border="0" src="https://freight.cargo.site/w/1000/i/37bcfec0b1df372f9154f5314c0d56de1694a12f53e82fb6f15cc3b1f8d05eec/Kathy-Post-MU.png" /> KATHY PUFFERLogoBrandingStyle GuideMarketing Materials Kathy Puffer is a biogas educator and consultant based in upstate New York.Translating sustainable science into a cohesive brand identity. I partnered with Kathy Puffer to develop a visual identity system for her dual consulting and education businesses. Inspired by the natural, circular process of how biogas is created, I designed a custom logo, business cards, and a comprehensive style guide that establishes a professional, eco-conscious, and approachable persona. <img width="12000" height="9000" width_o="12000" height_o="9000" data-src="https://freight.cargo.site/t/original/i/d4720df2bb2915501e4f49e779d001fe1e1ad1f95777b18ea70f888e0f922e4a/CeiliAyoung-Portfolio-20255.png" data-mid="248952912" border="0" src="https://freight.cargo.site/w/1000/i/d4720df2bb2915501e4f49e779d001fe1e1ad1f95777b18ea70f888e0f922e4a/CeiliAyoung-Portfolio-20255.png" /> PROCESS<img width="3300" height="2550" width_o="3300" height_o="2550" data-src="https://freight.cargo.site/t/original/i/2732c2f7a857c42766e8f1bebf31699be36273f22c40d8ab5a0fbe162fa7be5a/KathyLogoCircle.png" data-mid="248952864" border="0" data-scale="60" src="https://freight.cargo.site/w/1000/i/2732c2f7a857c42766e8f1bebf31699be36273f22c40d8ab5a0fbe162fa7be5a/KathyLogoCircle.png" />The Challenge:&nbsp;When I first collaborated with Kathy, she had a very specific idea of what she wanted her branding to convey, but needed a designer to bring this vision to life. She wanted her branding to reflect exactly what her business is all about: biogas. To effectively create this logo, I began by researching biogas, aiming to transform a complex environmental process into a visually striking logo and brand. The Creative Process: Through an iterative design process, we developed a custom logo that elegantly symbolizes the process of how biogas is created. Once this symbol was established, the rest of the brand fell into place. I built a comprehensive brand identity utilizing an earthy color palette that not only honors the sustainable nature of her work but also authentically reflects Kathy’s personality. Next Project ︎︎︎ https://design.ceiliayoung.com/Bird-Dog Fri, 12 Jun 2026 04:01:01 +0000 CeiliAyoung-Design https://design.ceiliayoung.com/Bird-Dog <img width="1583" height="1333" width_o="1583" height_o="1333" data-src="https://freight.cargo.site/t/original/i/8413ea15baae7a92f53c0c1f43b5d3c131465b7921d55948e07516b2566441db/Bird-dog-brick-1.png" data-mid="249389477" border="0" src="https://freight.cargo.site/w/1000/i/8413ea15baae7a92f53c0c1f43b5d3c131465b7921d55948e07516b2566441db/Bird-dog-brick-1.png" /> BIRD DOGPosterPromotional Materials Bird Dog is an indie band based in Portland, Oregon. I had the exciting opportunity to develop a custom illustration and visual identity for their upcoming show. The project required a versatile design that could be translated across various promotional materials, including t-shirts, social media assets, and posters. <img width="1577" height="1333" width_o="1577" height_o="1333" data-src="https://freight.cargo.site/t/original/i/1c60dfc4dc0a59597e606e05060715292dcca73a742a37e90cfe5d3a4dc9a90f/BD-Tee.png" data-mid="249389479" border="0" src="https://freight.cargo.site/w/1000/i/1c60dfc4dc0a59597e606e05060715292dcca73a742a37e90cfe5d3a4dc9a90f/BD-Tee.png" /> <img width="6600" height="10200" width_o="6600" height_o="10200" data-src="https://freight.cargo.site/t/original/i/03952040112549183d87ba97634a29c402be0af37a6eaa97d63954b9146211b5/BirdDog-Poster-2.jpg" data-mid="249389503" border="0" src="https://freight.cargo.site/w/1000/i/03952040112549183d87ba97634a29c402be0af37a6eaa97d63954b9146211b5/BirdDog-Poster-2.jpg" /> Next Project ︎︎︎ https://design.ceiliayoung.com/Just-Play-Logo Sun, 31 May 2026 20:59:18 +0000 CeiliAyoung-Design https://design.ceiliayoung.com/Just-Play-Logo <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/f95c573ae0aa8e43c05d842e3b07de0b8102b9f31d8ebcc31bda629bb0ca8339/Just-Play-Bag.jpg" data-mid="248953050" border="0" src="https://freight.cargo.site/w/1000/i/f95c573ae0aa8e43c05d842e3b07de0b8102b9f31d8ebcc31bda629bb0ca8339/Just-Play-Bag.jpg" /> JUST PLAYLogoJust&nbsp;Play Project is a nonprofit organization dedicated to ensuring all children have the right to play.While working at Blink Digital, I helped to design a custom logo for Just Play Project. The final mark embodies the innate playfulness, energy, and joy that the organization brings to local communities, establishing a welcoming and impactful visual presence. <img width="2560" height="1978" width_o="2560" height_o="1978" data-src="https://freight.cargo.site/t/original/i/8e96411b46310999d12e76b1f556f2f20f836354bbd389a5bb623095d35ee7ba/Just-Play-Merch-scaled.png" data-mid="249400835" border="0" src="https://freight.cargo.site/w/1000/i/8e96411b46310999d12e76b1f556f2f20f836354bbd389a5bb623095d35ee7ba/Just-Play-Merch-scaled.png" /> <img width="3300" height="4200" width_o="3300" height_o="4200" data-src="https://freight.cargo.site/t/original/i/2e9dbc64cd627967bc22c1de6a628f927fff27449cde38f7eba58739bb2beb56/6.png" data-mid="248953052" border="0" src="https://freight.cargo.site/w/1000/i/2e9dbc64cd627967bc22c1de6a628f927fff27449cde38f7eba58739bb2beb56/6.png" /> PROCESS <img width="3300" height="4200" width_o="3300" height_o="4200" data-src="https://freight.cargo.site/t/original/i/e6fc7dbdad6e6c12d0848d0f8a09b1a4195c2e661060d3a97ffc352051cabed5/5.png" data-mid="248953053" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/e6fc7dbdad6e6c12d0848d0f8a09b1a4195c2e661060d3a97ffc352051cabed5/5.png" /> The Challenge:&nbsp;Working alongside the creative team at Blink Digital, I was tasked with developing the core graphic for Just Play. The primary creative challenge was capturing the vibrant, uninhibited energy of play while maintaining a clean, professional logo.&nbsp; The Creative Solution: After our team landed on the concept, an octopus playing with a ball, my role was to translate this concept into a logo. I developed iterations, and through close collaboration with the Blink Digital and Just Play teams, we landed on the final graphic. Next Project ︎︎︎ https://design.ceiliayoung.com/Eco-Designers-Rebrand Sun, 31 May 2026 21:20:51 +0000 CeiliAyoung-Design https://design.ceiliayoung.com/Eco-Designers-Rebrand <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/dbabdfaaf78313c5b80df6a655964e826725fa732ed6b7e842ae091c4d02d2b1/ED.png" data-mid="248953187" border="0" src="https://freight.cargo.site/w/1000/i/dbabdfaaf78313c5b80df6a655964e826725fa732ed6b7e842ae091c4d02d2b1/ED.png" /> ECO-DESIGNERSLogoRebrandStyle GuideEducational MaterialsEco-Designers is a permaculture education nonprofit based in New York City.I collaborated with the Eco-Designers team to develop a comprehensive visual identity for their brand evolution. Inspired by the resilience of the pussy willow tree, I designed a new logo that reflects their core mission: making permaculture and sustainable education accessible, engaging, and joyful for children across the city. <img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/d8c2e6b01a44876f1f0ded4a1b027908d6908e2c2b256b675117e193856573d7/Eco-Designers.png" data-mid="248953208" border="0" src="https://freight.cargo.site/w/1000/i/d8c2e6b01a44876f1f0ded4a1b027908d6908e2c2b256b675117e193856573d7/Eco-Designers.png" /> PROCESSThe Challenge: The Eco-Designers approached me to do a complete rebrand. Their existing visual identity felt misaligned; it felt too stiff and corporate, while earlier iterations had felt too childish. This was my challenge: creating a brand that was professional and polished, while still appealing to their young audience.&nbsp; The Creative Solution: After multiple meetings with the Eco-Designers team, we landed on a bright, earthy palette. In the following meeting, I presented four logo options for them to choose from, along with typography. They ended up landing the pussy willow logo that they felt reflected their mission. Once the logo and typography were finalized, I created a comprehensive brand style guide, ensuring a cohesive visual identity across print and digital media.&nbsp; <img width="4200" height="2400" width_o="4200" height_o="2400" data-src="https://freight.cargo.site/t/original/i/c7804405484002837d1552aca4ce8ee7de9aec61e8bd05e67f3b69b42bfca521/70.png" data-mid="248953209" border="0" src="https://freight.cargo.site/w/1000/i/c7804405484002837d1552aca4ce8ee7de9aec61e8bd05e67f3b69b42bfca521/70.png" /> Next Project ︎︎︎ https://design.ceiliayoung.com/Fancy-Fish-Branding Sun, 31 May 2026 19:56:11 +0000 CeiliAyoung-Design https://design.ceiliayoung.com/Fancy-Fish-Branding <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1861deb199cbf027da4df874f6dd509698861385ed3037d41e38808ca68ab957/Untitled---May-31--2026-at-16.02.13.gif" data-mid="248952687" border="0" src="https://freight.cargo.site/w/1000/i/1861deb199cbf027da4df874f6dd509698861385ed3037d41e38808ca68ab957/Untitled---May-31--2026-at-16.02.13.gif" /> FANCY FISHAnimated LogoStyle GuideMarketing Materials Package DesignFancy Fish is a New York-based seafood supply company. I created a full visual identity for Fancy Fish, delivering a custom-illustrated logo, motion graphics, a comprehensive style guide, and cohesive print and digital marketing collateral. <img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/6774a2c689826ac7297d45e7b51f8fec921006bd7b0e218ba88d7b3acde15828/stick-FF.png" data-mid="248952527" border="0" src="https://freight.cargo.site/w/1000/i/6774a2c689826ac7297d45e7b51f8fec921006bd7b0e218ba88d7b3acde15828/stick-FF.png" /> <img width="2316" height="2624" width_o="2316" height_o="2624" data-src="https://freight.cargo.site/t/original/i/c0d0b24bbcfd07559c7b97f3cfc6a544a42d1637412e3d6b34fff55c0919a34d/Untitled-1-Recovered.png" data-mid="248952531" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/c0d0b24bbcfd07559c7b97f3cfc6a544a42d1637412e3d6b34fff55c0919a34d/Untitled-1-Recovered.png" /> PROCESSThe Challenge:&nbsp;I partnered with the Fancy Fish team to build a comprehensive brand identity. Our challenge for this project was bridging two distinct energies: the brand needed to feel bold, eye-catching, and elegant, while maintaining a playful energy. The Creative Solution:&nbsp;Through our collaborative brainstorming, we centered the visual identity around an octopus in Fancy Fish’s signature red. <img width="2103" height="1182" width_o="2103" height_o="1182" data-src="https://freight.cargo.site/t/original/i/34af7593f10a4aec752f8bcd790130f5d284a8bd2442ee83326cff1b5fedc4c2/mobk.png" data-mid="249043796" border="0" src="https://freight.cargo.site/w/1000/i/34af7593f10a4aec752f8bcd790130f5d284a8bd2442ee83326cff1b5fedc4c2/mobk.png" /> Next Project ︎︎︎ https://design.ceiliayoung.com/Ithaca-Times-Cover-Series Sun, 31 May 2026 23:32:12 +0000 CeiliAyoung-Design https://design.ceiliayoung.com/Ithaca-Times-Cover-Series <img width="3300" height="2400" width_o="3300" height_o="2400" data-src="https://freight.cargo.site/t/original/i/f5bdc01d4f7aca90531564595e03160e10f38e2bd948afe5ce5455cb79b4c9ba/22.jpg" data-mid="248953819" border="0" src="https://freight.cargo.site/w/1000/i/f5bdc01d4f7aca90531564595e03160e10f38e2bd948afe5ce5455cb79b4c9ba/22.jpg" /> ITHACA TIMESCover SeriesThe Ithaca Times is a weekly newspaper serving Ithaca, New York. I created a series of four covers where I handled the creative process from editorial illustration to title layout and formatting. <img width="3000" height="2700" width_o="3000" height_o="2700" data-src="https://freight.cargo.site/t/original/i/783d58ba35e110d972b8ea0b5ac406c39e47530228c9393122b928ed31f0ca88/CeiliAyoung-6.jpg" data-mid="248955539" border="0" src="https://freight.cargo.site/w/1000/i/783d58ba35e110d972b8ea0b5ac406c39e47530228c9393122b928ed31f0ca88/CeiliAyoung-6.jpg" /> <img width="2100" height="2400" width_o="2100" height_o="2400" data-src="https://freight.cargo.site/t/original/i/d7363a430242dee459e524056a95e81e4ebb795893a4f98a9e0c15922034447a/np.png" data-mid="248953820" border="0" src="https://freight.cargo.site/w/1000/i/d7363a430242dee459e524056a95e81e4ebb795893a4f98a9e0c15922034447a/np.png" /> <img width="3000" height="2700" width_o="3000" height_o="2700" data-src="https://freight.cargo.site/t/original/i/20b898f6411b436db86b6f8065bc5f2335bd65b8048eec1b7841b17e6f8e8b17/Ceili-Ayoung-2.jpg" data-mid="248953822" border="0" src="https://freight.cargo.site/w/1000/i/20b898f6411b436db86b6f8065bc5f2335bd65b8048eec1b7841b17e6f8e8b17/Ceili-Ayoung-2.jpg" /> Next Project ︎︎︎ https://design.ceiliayoung.com/Antony-Cleopatra-Book-Design Sun, 31 May 2026 23:28:05 +0000 CeiliAyoung-Design https://design.ceiliayoung.com/Antony-Cleopatra-Book-Design <img width="3300" height="2400" width_o="3300" height_o="2400" data-src="https://freight.cargo.site/t/original/i/90d330391aa72369b70f29390dd717564ef5b8c1de4619bdfb9115454c6f52a5/2.jpg" data-mid="248953798" border="0" src="https://freight.cargo.site/w/1000/i/90d330391aa72369b70f29390dd717564ef5b8c1de4619bdfb9115454c6f52a5/2.jpg" /> ANTONY &amp; CLEOPATRAClassic Book Cover DesignBringing an epic tragedy to life through custom book design.I illustrated, designed, and managed the complete creative process for a custom edition of Shakespeare's classic Antony and Cleopatra. Heavily inspired by the play's iconic snake motifs and sweeping, epic scale, I created original illustrations and paired them with careful typographic layouts to capture the dramatic tension of the timeless tragedy from cover to cover. Next Project ︎︎︎ https://design.ceiliayoung.com/Satori-Materials Sun, 31 May 2026 21:47:05 +0000 CeiliAyoung-Design https://design.ceiliayoung.com/Satori-Materials <img width="4200" height="3300" width_o="4200" height_o="3300" data-src="https://freight.cargo.site/t/original/i/cf6b27f49adcc0afbd217a249aae88aff5b53c181cfa09ea8b6c8e0bef9c14b7/3.jpg" data-mid="248953350" border="0" src="https://freight.cargo.site/w/1000/i/cf6b27f49adcc0afbd217a249aae88aff5b53c181cfa09ea8b6c8e0bef9c14b7/3.jpg" /> SATORISeasonal LogoPrint MaterialsEmail &amp; Social Media Marketing&nbsp;Satori Salon is a full-service beauty salon based in Ithaca, New York.I designed a special edition 20th-anniversary logo extension for Satori Salon, working seamlessly within their established brand guidelines to honor their business history. I was also commissioned to illustrate and design a custom poster and postcard campaign for the salon's annual partnership with the Women Swimmin’ for Hospicare charity event, blending the salon's signature aesthetic with a powerful community fundraising cause. Separately, I manage Satori’s ongoing digital presence, directing and executing their organic social media and email marketing campaigns to drive growth and foster client loyalty. <img width="3508" height="2480" width_o="3508" height_o="2480" data-src="https://freight.cargo.site/t/original/i/f5a870f7eaa847e87171d450e3f93dc4553699c0545a33412f7ef28b378937f8/stickt-mock.png" data-mid="248953357" border="0" src="https://freight.cargo.site/w/1000/i/f5a870f7eaa847e87171d450e3f93dc4553699c0545a33412f7ef28b378937f8/stickt-mock.png" /> <img width="3000" height="2200" width_o="3000" height_o="2200" data-src="https://freight.cargo.site/t/original/i/abbaa281567d29644ac473bebfbe00c2cb74d5c49c25b668f61cadb9daec5de3/satori-insta-mock.png" data-mid="248953360" border="0" src="https://freight.cargo.site/w/1000/i/abbaa281567d29644ac473bebfbe00c2cb74d5c49c25b668f61cadb9daec5de3/satori-insta-mock.png" /> <img width="6000" height="4500" width_o="6000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/f620df0f0ea0259fb1c85aa3bbe81c929a6dadf83daeab2c788928d93830f43c/8.png" data-mid="248953358" border="0" src="https://freight.cargo.site/w/1000/i/f620df0f0ea0259fb1c85aa3bbe81c929a6dadf83daeab2c788928d93830f43c/8.png" /> Next Project ︎︎︎ https://design.ceiliayoung.com/About-1 Thu, 21 May 2026 19:02:39 +0000 CeiliAyoung-Design https://design.ceiliayoung.com/About-1 <img width="3600" height="3600" width_o="3600" height_o="3600" data-src="https://freight.cargo.site/t/original/i/1d7ec71a4ea4342abcc7ef218d88295d98ae14307fe48e9cce13686b5b8b7077/ceili-headyellow.png" data-mid="248633058" border="0" data-scale="94" src="https://freight.cargo.site/w/1000/i/1d7ec71a4ea4342abcc7ef218d88295d98ae14307fe48e9cce13686b5b8b7077/ceili-headyellow.png" /> CEILI AYOUNGHi! I’m Ceili (pronounced Kay-Lee), a dedicated and versatile graphic designer. I am a proven creative problem-solver with a strong background in both traditional and digital media. I use a blend of communication design, custom illustration, and visual narrative to build thoughtful, impact-driven brands. From print to digital spaces, I create custom visuals with a distinct creative edge. I earned my BFA in Communication Design from Pratt Institute and my MFA in Illustration as a Visual Essay from SVA. I am proficient in the full Adobe Creative Suite and experienced in 2D animation, printmaking, and website illustration. My editorial work can be seen in publications like the Ithaca Times, for various non-profits, including Planned Parenthood of Greater New York, and is included in online learning materials for Amplify. &nbsp; In my free time, I love coffee shop hopping and reading in parks with my dog! ︎ Ceili2.0 &nbsp; &nbsp;&nbsp; ︎ Ceili Pugh Ayoung