WELL BABY
- Logo
- Style Guide
- Marketing Materials
- Pattern Design for Commercial Products
Well Baby is a baby wellness brand providing organic baby-safe goods, post- and pre-natal yoga classes, and wellness workshops.
I developed the comprehensive visual identity, logo system, and style guide for Well Baby. Inspired by the brand’s warm and supportive mission, I created a playful, nurturing aesthetic that flows seamlessly across their style guide and promotional materials, capturing the essence of early parenthood.
PROCESS
The Challenge: When approaching the brand identity for Well-Baby, the primary creative challenge was striking an emotional balance. The goal was to build a visually compelling, eye-catching brand that still preserves the intimate feeling associated with early motherhood.
The Creative Solution: My design process started with a sketch. I focused on sketching the central baby figure, capturing a quiet, peaceful expression. The Well-Baby team immediately connected with the serene energy of the artwork, and we built the brand around it. From there, I built out a cohesive brand, ensuring that the typography, layout, and color palette conveyed that same energy.
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