JUST PLAY
- Logo
Just Play Project is a nonprofit organization dedicated to ensuring all children have the right to play.
While working at Blink Digital, I helped to design a custom logo for Just Play Project. The final mark embodies the innate playfulness, energy, and joy that the organization brings to local communities, establishing a welcoming and impactful visual presence.
PROCESS
The Challenge: Working alongside the creative team at Blink Digital, I was tasked with developing the core graphic for Just Play. The primary creative challenge was capturing the vibrant, uninhibited energy of play while maintaining a clean, professional logo.
The Creative Solution: After our team landed on the concept, an octopus playing with a ball, my role was to translate this concept into a logo. I developed iterations, and through close collaboration with the Blink Digital and Just Play teams, we landed on the final graphic.
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