FANCY FISH
- Animated Logo
- Style Guide
- Marketing Materials
- Package Design
Fancy Fish is a New York-based seafood supply company.
I created a full visual identity for Fancy Fish, delivering a custom-illustrated logo, motion graphics, a comprehensive style guide, and cohesive print and digital marketing collateral.
PROCESS
The Challenge: I partnered with the Fancy Fish team to build a comprehensive brand identity. Our challenge for this project was bridging two distinct energies: the brand needed to feel bold, eye-catching, and elegant, while maintaining a playful energy.
The Creative Solution: Through our collaborative brainstorming, we centered the visual identity around an octopus in Fancy Fish’s signature red.
Next Project ︎︎︎
